LAS VEGAS (KSNV News3LV) — Former NFL star O.J. Simpson has spent nine years in a Nevada prison for his role in a 2007 robbery of two sports memorabilia dealers at Palace Station.

Legal experts say they believe Simpson will be granted parole. Memorabilia experts say “The Juice” still sells – despite his notorious past in being acquitted in the 1994 murders of his former wife, Nicole Brown Simpson, and her friend, Ron Goldman.

Simpson remains a Heisman Trophy winner and Pro Football Hall of Famer, and his merchandise remains hot items.

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Go online, and you can find just about anything game jerseys, helmets, footballs ranging from modest prices to expensive.

At the local showroom for Memorabilia.Expert, which specializes in sports and celebrity merchandise, officials say items can be conversation starters and finding buyers is never tough.

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“I know a collector that his game-use jersey from 1968 when he won the Heisman Trophy, and that thing is worth about $300,000,” said Victor J, Moreno.

Simpson’s parole hearing is scheduled for Thursday.